Is Trading Links With Different Sites Still A Very Good Thing
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Just about everybody in the Online marketing field know that backlink building really can make or break their online business. Time was that people used to trade links with different websites as a way to build up the amount of backlinks that they had. Now that so much has changed in the search engines the question becomes, is it still worth all the trouble? In this post we are going to be looking at just that, in order to inform you about the answer.
Let me begin by explaining what a backlink is, a backlink is a url that is on one website that points to a different website. These inbound links are generally viewed as votes for your website by the major search engines. And when you can develop a large amount of links the search engines will reward your Internet site with better rankings in their results. On the other hand you also have to recognize that not all inbound links are created equal. Let’s just say you have a link on a site that has a page rank of 3, if the link is on the home page of that site you will discover that it has more value than if the link is found on a sub page of that website. Almost all of the value of the backlink comes from the page rank that the link is on rather than the home page, page rank.
When individuals trade backlinks with other websites normally those other websites have a separate web page on their site where they place the web link for your site. So you aren’t obtaining the same results from that link, that you would from the home page of that site. Another thing you have to remember about these link pages is that your link might be surrounded by a huge selection of other links. I am sure nearly all of you already know that Google frowns upon this and normally these backlinks don’t even get counted.
Something else you may or may not have heard is that Google does not give the same authority to links that are traded as they do to one way links. For those of you that are unaware a one way link is when you don’t have to link back to the site that has your link on it. When Google views one way links they offer that link more strength than a link which has been traded. You may also find websites that Google has de-indexed and if you wind up trading links with them you may hurt your own rankings. That is not really what you are trying to do, but it can occur when you trade backlinks.
Trading links can be beneficial to you if the Internet site is trusted, has a good page ranking and also has a steady flow of visitors. There is always the possibility that Google will not even index a deep page which has lots of links on it, so if your backlink ends up there, it is worthless. And that tends to make that backlink absolutely useless. To sum up, when you can your better off creating one way links and you can find ways to do that, but trading links is a thing that is going by the wayside.
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